La Dolce Vita
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Lichen, NY | September 2023
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Holly Hicks by Larsen Sotelo HQ Photo Shoot
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One-of-a-Kind Cartier “Cheich”
Cartier originally created this coveted model in 1984 for back-to-back winners of the punishing, 6,200-mile Paris-Dakar rally. The brand’s then-CEO, Alain Dominique Perrin, and rally founder Thierry Sabine together conceived a case reminiscent of the race’s logo, which depicts a Tuareg nomad wearing a traditional headscarf, or “cheich.”
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